Connex finds beauty in the most unexpected places
Connex is well known for moving people around Melbourne, but did you know that they are also helping to move the profile of the arts in Melbourne?
As well as its collaboration with the Committee for Melbourne to deliver the Moving Galleries project (which you can read about in this e-newsletter), Connex has positioned itself as a key supporter of the arts through sponsorship of Heide Museum of Modern Art. The partnership enters its third year in 2008, and sponsors regular exhibitions by established artists.
Connex is eager to foster the talents of emerging artists, too by sponsoring the Australian Academy of Design poster prize competition, which is open to TAFE and year 10-12 students.
So why would a rail operator take an interest in the arts, you ask?
Bruce Hughes, Connex’s CEO, explains, “We don’t want to just trot out the ‘corporate responsibility’ line. It’s more than that. Melbourne is known for its vibrant arts scene, and Connex is an integral part of Melbourne… it’s a natural association.
“By supporting organisations like Heide Museum of Modern Art, the Australian Academy of Design and Moving Galleries, we are cultivating strong and healthy communities, fostering the talents of emerging and established artists, as well as engaging with people who enjoy the arts,” says Bruce.
Connex is engaging with the arts in Melbourne on every level – by supporting budding artists, as a moving exhibition space through the Moving Galleries project, and in its sponsorship of uniquely Melbourne galleries such as Heide Museum of Modern Art.
Not forgetting, of course, that Connex continues to transport art-lovers to galleries and exhibitions spaces all over Melbourne.
